For a different dance style I used business cards, but not to leave lying 
around – too random and too likely to be thrown away.

 

We gave them to the existing dancers to give to friends or colleagues; they 
allowed free entry on the first visit.  It was very effective.

 

            Happy dancing,

                   John                       

                                    

John Sweeney, Dancer, England   [email protected] 01233 625 362 & 07802 940 
574

http://www.contrafusion.co.uk for Dancing in Kent                               
           

 

From: Lex Spoon via Organizers <[email protected]> 
Sent: 09 January 2025 15:25
To: [email protected]
Subject: [Organizers] Re: Dance weekend brochures - to mail or not mail

 

Since it's tailored to reach the right people, in this case by looking at 
previous participants, it seems reasonable to me to try.

 

I love the ideas about a QR code and about making it a postcard.

 

To throw out another idea, have you looked into business card ads? I've noticed 
that some bars I dance at will have a table with 2-3 little cards tossed on 
there that advertise other dances. I like it, and I think others do, too. If 
you like one kind of dance, there's a good chance you'll like another, so it 
doesn't feel like litter or like attention grabbing. It feels like dancers 
sharing clues with each other.  -Lex

 

 

 

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