Deutsche Presse-Agentur dpa Selects Attributor to Track Usage of its
Content Across the Internet

http://www.attributor.com/dpanewlanguages.php

REDWOOD CITY, Calif. – Oct 8, 2008 – Attributor Corporation, provider of
the world’s first Web-wide content monitoring and programming platform,
announced today that Deutsche Presse-Agentur dpa has chosen Attributor
technology to increase monetization of dpa’s digital content and develop
new products.
Attributor will fingerprint original dpa content and continuously
monitor billions of pages on the Web, providing real time usage analysis
as its content is distributed across the Internet. The agreement enables
dpa to identify new content syndication opportunities and develop
innovative digital products and services.
“We’re thrilled to add dpa as a customer - they are a global digital
content syndication powerhouse. Attributor’s partnership with dpa will
provide strategic business capabilities to power their continued
success,,” said Jim Brock, CEO of Attributor. “Adding multi-language
support is a significant milestone and fits with our overall strategy of
offering services that appeal to content owners of all types and sizes.”
“Attributor’s service enables us to understand which dpa content is most
successful online. It will also allow us to quickly identify unlicensed
usage of dpa content. This helps us protect the rights of our paying
customers, and provides analytics to improve the design of our
customers’ Internet edition,” said Malte von Trotha, chairman of the dpa
executive board.
“Attributor answers the question of whether we offer the right length of
topics with the right emphasis at the right time. This helps us focus
our editorial efforts more effectively,” said Wilm Herlyn, editor in
chief of dpa.
Attributor’s monitoring platform now extends across English, French,
German, Italian, Portuguese and Spanish. With the addition of dpa,
Attributor customers represent a significant percentage of the world’s
professionally produced content, giving the company unprecedented
visibility into the proliferation and monetization of original content
across the Web.

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