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9/11 Outreach Effort Criticized WSJ - 5/20/11 <http://search.proquest.com.ezproxy.montclair.edu:2048/docview.lateralsearch link:lateralsearch/sng/author/Michael+Howard+Saul/$N?site=pqcentral&t:ac=867 789589/fulltext/12F79136033357CF6AD/6&t:cp=maintain/resultcitationblocks> Michael Howard Saul The head of the National September 11 Memorial and Museum plans to travel to California to market the museum at a major travel industry convention, raising concerns among some 9/11 victims' family members about the potential commercialization of the World Trade Center site. Mayor Michael Bloomberg said Thursday New York City will launch next month a marketing campaign designed to promote Lower Manhattan as a travel destination in advance of the 10th anniversary of the Sept. 11, 2001, terrorist attacks. The memorial will begin welcoming visitors in September. Next week, Joe Daniels, the memorial's president, will join George Fertitta, head of NYC & Company, the city's tourism bureau, at the U.S. Travel Association's International Pow Wow Conference in San Francisco, a confab that links tourism operators and industry executives. Some family members of 9/11 victims voiced concerns on Thursday about Mr. Daniels attending the conference and the marketing of the site to tourists. "I just have this growing concern that this commercialization is taking precedence over people who want to come purely to pay respect to the dead--that is what this should be about," said Sally Regenhard, who lost her son, Christian, a probationary firefighter, in the attacks. "The fact that there is a push to include this in a tourism initiative really confirms to me the inappropriateness of having human remains in the museum," said Ms. Regenhard, who has been deeply critical of officials' plans to place remains seven stories below ground in the museum. Retired FDNY Deputy Chief Jim Riches, who lost his son, Jimmy, also a firefighter, said, "They don't have to go out and sell this museum. Everyone knows it's there." He called Mr. Daniels's trip to San Francisco "outrageous" and "unnecessary." City and memorial officials said they were surprised by the criticism. "One of the things that we have to do is to tell everybody about what happened and to make sure that our children...remember," Mr. Bloomberg said. "Joe [Daniels] should be out there. He should be traveling as much as he can to get people to come here and so we can tell the story." Mr. Daniels said the purpose of the trip is to "facilitate the visiting process." "Being able to go to a tourism conference, talk directly to the tour operators, it just makes it much easier," he said. "It's better for New York, so that people understand the rules, that we're having a time reservation system, that we're encouraging transportation other than charter buses." Kari Watkins, executive director of the Oklahoma City National Memorial & Museum, said she fully understands the family members' concerns. Family members in Oklahoma City voiced similar concerns, and now, 16 years after the bombing of the federal courthouse, emotions are still raw, she said. But Ms. Watkins said it's vital for institutions such as the Oklahoma and 9/11 memorials to market themselves. "If you don't do something that gets the visitors to that [site], then really you're jeopardizing telling your story," she said. "For us, it's an educational mission. It's about teaching the senselessness of violence." A spokesman for the U.S. Holocaust Memorial Museum in Washington said museum officials will not be at the San Francisco conference and typically do not attend these types of events. Write to Michael Howard Saul at [email protected] Credit: By Michael Howard Saul (c) 2011 Dow Jones & Company, Inc. Reproduced with permission of copyright owner. 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