Hallo friends:

Whether we are at a "point" of crisis, or approaching one, or are already 
sliding down the hill, is moot.  But as some of you have pointed out, we do 
have the choice of how we respond.

Something that has been rambling around in my mind recently is the old saying 
which goes something like "if you don't like the game, change the rules".

My sense is that even well meaning projects/programs like "The Natural Step" - 
which attempt to educate and cajole corporate leadership into more 
"responsible" or "sustainable" or " restorative" behaviours - will fail as 
presently constituted because they do not pay attention to this axiom. And 
although I have only read excerpts so far, it seems likely that "Natural 
Capitalism" may also be guilty of this omission since it appears to approach 
the issue of valuation of natural capital but then bypass it in favor of 
programs like "radical resource productivity improvement" (I'm currently 
reading Korten's "When Corporations rule the World" so maybe I'll find all the 
answers there - but I doubt it...)

It seems to me that a related possible winning strategy, which could be 
positioned as not inimical to anyone's interest, is to change the way we keep 
score: to work toward a situation where the environmental effects of our 
actions are not "off balance sheet" but are in fact mandated on the books of 
corporations and play a direct part in determining the bottom line - which in 
turn determines behaviour (put another way, I can imagine a "novum organum" in 
which debits and credits reach beyond the proverbial wall and window to include 
the whole outdoors!).

I can further imagine a transitional world in which both "old" and "extended" 
sets of books are required (the old both/and) and where significant financial 
benefits (in particular) would accrue - say via tax implications - from 
differential, salutary environmental actions. What tickles me about this is 
that it seems as though... but I ramble... 

Friends, I know this is not new stuff. But I wonder if any of you has pondered 
it as a way forward or might point me to recent writings/work/organizations 
active in the arena...

Respectfully submitted,
Winston

Reply via email to