Hi Joelle. You wrote: > I'm a big proponent of changing the game by changing the rules--and it is > useful to change the incentives as well. > > Ben and Jerry's Ice Cream does something like this, considering environmental > effects and the need for jobs in a community when finding a site for a new > facility. And their corporate accounts have two "bottom lines"--one for > profits and one for contribution to the community. > > Joelle
I couldn't agree more. The thing is, Ben and Jerry's does this as an aware corporation, and by choice. They walk the talk and have demonstrated real leadership. All the while the "big boys" continue to promote concentration of (financial) riches and power in the hands of the international bankers. Question is, should we try to find ways so that these rules become "the way we do things around here" or, as I admit I have been doing, continue to satisfy ourselves with pursuing the UL and leave the LR quadrant to other folks. After all, as the spiral dynamicists say, the health of the whole system is the goal... Winston * * ========================================================== [email protected] ------------------------------ To subscribe, unsubscribe, change your options, view the archives of [email protected], Visit: http://listserv.boisestate.edu/archives/oslist.html
