On Nov 11, 2008, at 11:52 AM, LuKreme wrote:

> <http://2blog.kreme.com/2008/240-faster-horses>
>> The customer doesn’t know what she wants?  True, but only to a
>> point.  It might be more accurate to say, “The customer is often
>> unable to articulate exactly what she wants, but what the customer
>> does say is a clue to what she really needs” but that has a big
>> word in it and introduces a bit of a fuzzy , wobbly, almost
>> philosophic sort of thinking, so it’s not that catchy and people in
>> marketing, to whom the phrase is directed, need catchy.
>


I see what you mean here and tend to agree.  People will frame their  
needs and wants in what they know for the most part.

--Larry
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