Hello All:
I am getting ready to start marketing a lymphedema treatment program
and need some input. I will be visiting doctor's offices to give the
MD's a short presentation on lymphedema and complete decongestive
therapy. Obviously I want to leave some material that will promote
referrals. Here's what I'm thinking:
1. A professional quality presentation folders w/ the following:
1. Research article
2. Business card
3. Business brochure (about my company, NOT lymphedema. I
already have these printed)
4. Prescription pad (to allow MD's to send referrals)
And that's about it.
I can use some feedback and suggestions, especially if you've ever
successfully marketed a therapy program. Keep in mind that most doctors
in my area have never even heard of my company. And forget the whole
OT thing, trying to sell MD's on the value of OT for adult patient's
needing general rehab is a waste of time. Of course, we can have a
whole different discussion about that topic!!
Ron
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