Hello All:

I  don't  have  much  marketing  experience  so what I'm saying may be
totally  off  base.  But this morning, I read an assessment instrument
published  by AOTA and recommended by Medicare for outpatient therapy.
The  instrument  is  called  OPTIMAL,  which  stands for Outpatient PT
Improvement  in  Movement  Assessment  Log. The three-page assessment
starts  by asking some generic questions. The next page consists of 21
activities  in  which the therapist rates the patients difficulty. The
final  page  consists of the same 21 activities that the patient rates
their confidence. The activities include such things as:

        Lying flat
        Rolling over
        Running
        Pushing
        Hopping
        Climbing stairs
        Carrying

First  off,  the  OPTIMAL is vaguely similar to the the COPM. But what
strikes  me  the  most  about  this  instrument  (other  than it being
recommended  by Medicare) is what are considered activities! As an OT,
I don't consider "lying flat" to be an activity. Nor do I consider any
of  the  other  20 items to be activities. But what about patients and
payers?  They  are now being exposed to a PT evaluation that only adds
more confusion to the occupation/activity debacle.

So,  I  advocate  that  AOTA  start  a marketing campaign that CLEARLY
identifies  that  there is more to life than lying flat, rolling over,
running,  pushing,  etc!  Or,  there's more to life than being able to
walk  down  the  hallway  of  a  hospital!  Somehow,  OT  must get our
"product" known!

Thanks,

Ron

-- 
Ron Carson MHS, OTR/L
www.OTnow.com




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