I'm a fairly new member and this is the first time I've attempted to post 
something.
I'm just a student and have been reading your messages to each other with 
interest.

I found this question especially interesting and will be looking for how you 
professionals answer this one!

Elayne
Nashville, TN


-------------- Original message -------------- 
From: Ron Carson <[EMAIL PROTECTED]> 

> Hello EVERYONE!! 
> 
> The list has been D E A D!!!!, so let's see if we can't stir up some 
> conversation. Unfortunately for our international members, much of this 
> discussion involves the US health care system. 
> 
> For the past three years, I've been in private practice providing ADULT 
> in-home rehab services. I accept Medicare. I have always had a difficult 
> time marketing adult OT services to physicians. In fact, in three years 
> the only direct MD referrals that I've received have been for lymphedema 
> treatment, which is NOT related to being an OT. I have not done a lot of 
> marketing because (1) I can't figure out how to best market my services 
> and (2) the marketing I've done has not been successful (other than for 
> lymphedema treatment). Here's the first question: 
> 
> 1. How is it possible to successfully market ADULT OT services to 
> primary care physicians? ((Please bear in mind that I do NOT specialize 
> in hand/UE treatment. I certainly can treat an UE injury/illness, but 
> that is not how I want to market myself.)) 
> 
> 
> I believe that the profession of PT and outpatient facilities. I am 
> confident that in-home services are a "one up" over traditional 
> outpatient but I can not find a way to market either against or 
> complimentary to the PT profession. FYI, the reason I feel that PT is my 
> competitor is because of nature of providing general rehab. Here's the 
> second question: 
> 
> 2. How can I market OT services as "better" or complimentary to PT 
> services? 
> 
> Now, the caveat to all of this is that when doctor's do not speak the 
> same "language" as OT. So, if I go to a doctor's office and talk with 
> them about occupational deficits, they generally won't understand what 
> I'm saying or if they do, they won't see "functional" deficits as the 
> the problem. Instead, MD's work with medical diagnoses and these are 
> what they see as the problem the needs fixing. Now, the one "functional" 
> area that a doctor may recognize is difficulty walking or falling. 
> Functional mobility is within OT's scope of practice but I am again back 
> to the PT thing. So, here's the third question: 
> 
> 3. How do I build a bridge between a medical doctor and a general rehab 
> occupational therapist? 
> 
> Thanks for reading this long message. And, I REALLY appreciate YOUR help 
> and input!!!! 
> 
> Thanks, 
> 
> Ron 
> 
> -- 
> Ron Carson MHS, OTR/L 
> Hope Therapy Services, LLC 
> www.HopeTherapyServices.com 
> 
> 
> I hurriedly typed this message [but with a lot of thought] 
> so please forgive typos, grammo's, etc.... 
> 
> 
> -- 
> Options? 
> www.otnow.com/mailman/options/otlist_otnow.com 
> 
> Archive? 
> www.mail-archive.com/[email protected] 
> 
> ********************************************************************************
>  
> ****** 
> Enroll in Boston University's post-professional Master of Science for OTs 
> Online. Gain the skills and credentials to propel your career. 
> www.otdegree.com/otn 
> ********************************************************************************
>  
> ****** 
-- 
Options?
  www.otnow.com/mailman/options/otlist_otnow.com 

Archive?
  www.mail-archive.com/[email protected]

**************************************************************************************
Enroll in Boston University's post-professional Master of Science for OTs 
Online. Gain the skills and credentials to propel your career.
www.otdegree.com/otn
**************************************************************************************

Reply via email to