Actually, this makes sense to me, as most conditions/diagnoses call for a full complement of services (OT, PT, Speech, and so on...).
Also, it may be easier (& more convenient) for the MD's to make referrals to one provider with several therapies, than to each "stand alone" therapy provider. Best wishes, Joanne Seng, MS, OTR/L Director of Occupational Therapy J. Iverson Riddle Developmental Center 300 Enola Road Morganton, NC 28655 Office Number: 828-438-6505 Fax Number: 828-438-6599 [EMAIL PROTECTED] -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Ron Carson Sent: Friday, August 03, 2007 1:46 PM To: Joanne Seng Subject: Re: [OTlist] Marketing OT Rehab to MD's???? Here's a list of things on my brochure that I provide: Power w/c evals Functional mobility training Self-care training Lymphedema management Wound care Cognitive retraining Home safety evals Physical rehab Falls reductions I also have a list of common diagnoses. I just has a phone call with someone who suggested that OT should not stand alone as rehab service. What do you think? Ron ----- Original Message ----- From: Joanne Seng <[EMAIL PROTECTED]> Sent: Friday, August 03, 2007 To: [email protected] <[email protected]> Subj: [OTlist] Marketing OT Rehab to MD's???? JS> Ron- how about making a referral form, listing w/checkboxes, the JS> things you do want to tx? JS> Joanne JS> -----Original Message----- JS> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On JS> Behalf Of Ron Carson JS> Sent: Friday, August 03, 2007 12:49 PM JS> To: Ron Carson JS> Subject: Re: [OTlist] Marketing OT Rehab to MD's???? JS> I guess the OTlist really is DEAD or dying. To bad! JS> In years past, this type of message would elicit tons of dialogue. JS> Why even bother, right! JS> ----- Original Message ----- JS> From: Ron Carson <[EMAIL PROTECTED]> JS> Sent: Wednesday, August 01, 2007 JS> To: [email protected] <[email protected]> JS> Subj: [OTlist] Marketing OT Rehab to MD's???? RC>> Hello EVERYONE!! RC>> The list has been D E A D!!!!, so let's see if we can't stir up RC>> some conversation. Unfortunately for our international members, RC>> much of this discussion involves the US health care system. <sorry> RC>> For the past three years, I've been in private practice providing RC>> ADULT in-home rehab services. I accept Medicare. I have always had RC>> a difficult time marketing adult OT services to physicians. In RC>> fact, in three years the only direct MD referrals that I've RC>> received have been for lymphedema treatment, which is NOT related to being an OT. RC>> I have not done a lot of marketing because (1) I can't figure out RC>> how to best market my services and (2) the marketing I've done has RC>> not been successful (other than for lymphedema treatment). Here's RC>> the JS> first question: RC>> 1. How is it possible to successfully market ADULT OT RC>> services to primary care physicians? ((Please bear in mind that I RC>> do NOT specialize in hand/UE treatment. I certainly can treat an RC>> UE injury/illness, but that is not how I want to market myself.)) RC>> I believe that the profession of PT and outpatient facilities. RC>> I am confident that in-home services are a "one up" over RC>> traditional outpatient but I can not find a way to market RC>> either against or complimentary to the PT profession. FYI, the RC>> reason I feel that PT is my competitor is because of nature of RC>> providing general rehab. Here's the second question: RC>> 2. How can I market OT services as "better" or complimentary RC>> to PT services? RC>> Now, the caveat to all of this is that when doctor's do not RC>> speak the same "language" as OT. So, if I go to a doctor's RC>> office and talk with them about occupational deficits, they RC>> generally won't understand what I'm saying or if they do, they RC>> won't see "functional" deficits as the the problem. Instead, RC>> MD's work with medical diagnoses and these are what they see as RC>> the problem the JS> needs fixing. Now, the one "functional" RC>> area that a doctor may recognize is difficulty walking or falling. RC>> Functional mobility is within OT's scope of practice but I am again RC>> back to the PT thing. So, here's the third question: RC>> 3. How do I build a bridge between a medical doctor and a general RC>> rehab occupational therapist? RC>> Thanks for reading this long message. And, I REALLY appreciate YOUR RC>> help and input!!!! RC>> Thanks, RC>> Ron RC>> -- RC>> Ron Carson MHS, OTR/L RC>> Hope Therapy Services, LLC RC>> www.HopeTherapyServices.com RC>> <disclaimer> I hurriedly typed this message [but with a lot of RC>> thought] so please forgive typos, grammo's, etc.... JS> -- JS> Options? JS> www.otnow.com/mailman/options/otlist_otnow.com JS> Archive? JS> www.mail-archive.com/[email protected] JS> ******************************************************************** JS> ******** JS> ********** JS> Enroll in Boston University's post-professional Master of Science JS> for OTs Online. Gain the skills and credentials to propel your career. JS> www.otdegree.com/otn JS> ******************************************************************** JS> ******** JS> ********** -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected] **************************************************************************** ********** Enroll in Boston University's post-professional Master of Science for OTs Online. Gain the skills and credentials to propel your career. www.otdegree.com/otn **************************************************************************** ********** -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected] ************************************************************************************** Enroll in Boston University's post-professional Master of Science for OTs Online. Gain the skills and credentials to propel your career. www.otdegree.com/otn **************************************************************************************
