Ron- how about making a referral form, listing w/checkboxes, the things you do want to tx?
Joanne -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Ron Carson Sent: Friday, August 03, 2007 12:49 PM To: Ron Carson Subject: Re: [OTlist] Marketing OT Rehab to MD's???? I guess the OTlist really is DEAD or dying. To bad! In years past, this type of message would elicit tons of dialogue. Why even bother, right! ----- Original Message ----- From: Ron Carson <[EMAIL PROTECTED]> Sent: Wednesday, August 01, 2007 To: [email protected] <[email protected]> Subj: [OTlist] Marketing OT Rehab to MD's???? RC> Hello EVERYONE!! RC> The list has been D E A D!!!!, so let's see if we can't stir up RC> some conversation. Unfortunately for our international members, RC> much of this discussion involves the US health care system. <sorry> RC> For the past three years, I've been in private practice providing RC> ADULT in-home rehab services. I accept Medicare. I have always had a RC> difficult time marketing adult OT services to physicians. In fact, RC> in three years the only direct MD referrals that I've received have RC> been for lymphedema treatment, which is NOT related to being an OT. RC> I have not done a lot of marketing because (1) I can't figure out RC> how to best market my services and (2) the marketing I've done has RC> not been successful (other than for lymphedema treatment). Here's the first question: RC> 1. How is it possible to successfully market ADULT OT RC> services to primary care physicians? ((Please bear in mind that I RC> do NOT specialize in hand/UE treatment. I certainly can treat an RC> UE injury/illness, but that is not how I want to market myself.)) RC> I believe that the profession of PT and outpatient facilities. RC> I am confident that in-home services are a "one up" over RC> traditional outpatient but I can not find a way to market RC> either against or complimentary to the PT profession. FYI, the RC> reason I feel that PT is my competitor is because of nature of RC> providing general rehab. Here's the second question: RC> 2. How can I market OT services as "better" or complimentary RC> to PT services? RC> Now, the caveat to all of this is that when doctor's do not speak RC> the same "language" as OT. So, if I go to a doctor's office and RC> talk with them about occupational deficits, they generally won't RC> understand what I'm saying or if they do, they won't see RC> "functional" deficits as the the problem. Instead, MD's work RC> with medical diagnoses and these are what they see as the problem the needs fixing. Now, the one "functional" RC> area that a doctor may recognize is difficulty walking or falling. RC> Functional mobility is within OT's scope of practice but I am again RC> back to the PT thing. So, here's the third question: RC> 3. How do I build a bridge between a medical doctor and a general RC> rehab occupational therapist? RC> Thanks for reading this long message. And, I REALLY appreciate YOUR RC> help and input!!!! RC> Thanks, RC> Ron RC> -- RC> Ron Carson MHS, OTR/L RC> Hope Therapy Services, LLC RC> www.HopeTherapyServices.com RC> <disclaimer> I hurriedly typed this message [but with a lot of thought] RC> so please forgive typos, grammo's, etc.... -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected] **************************************************************************** ********** Enroll in Boston University's post-professional Master of Science for OTs Online. Gain the skills and credentials to propel your career. www.otdegree.com/otn **************************************************************************** ********** -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected] ************************************************************************************** Enroll in Boston University's post-professional Master of Science for OTs Online. Gain the skills and credentials to propel your career. www.otdegree.com/otn **************************************************************************************
