Juan, my experience says that direct marketing to potential patients will also yield few, if any, referrals. Patients, especially older adults, expect the doctor to ORDER therapy. I know very few individuals willing to start therapy without first going through the MD.
I still have a website for my private practice. You MAY get some ideas from it: www.hopetherapyservices.com. Also, if I can remember, I'll post a copy of my brochure. On a good note, IF you can get any direct access patients, then I'm sure that the majority of MD's will sign your plan of treatment, probably without even reading it. Ron ----- Original Message ----- From: Juan Turcios <[email protected]> Sent: Wednesday, May 13, 2009 To: [email protected] <[email protected]> Subj: [OTlist] Marketing Flyers JT> Hello everyone. I have a question for all OTs involved in OTPP. I have been JT> trying to get referrals from MD's in my area, but i am having a difficult JT> time. Ron, I know you told me so. I have been thinking lately to market the JT> program to the client themselves, like the drug companies do now a days. JT> Does anyone have any ideas on what I can say to the client themselves? I was JT> thinking of reasons why they would benefit from OT (e.g. decrease in fxl JT> status). Also once the client reaches out to me, will the MD be willing to JT> be involved in the plan? Any comments and ideas are greatly appreciated. JT> Thanks a lot, Juan JT> -- JT> Options? JT> www.otnow.com/mailman/options/otlist_otnow.com JT> Archive? JT> www.mail-archive.com/[email protected] -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
