Thank you both, great ideas that may help me guide my marketing efforts. This is really the most difficult part of a private practice. I will keep you informed on how it turns out. Thanks a lot. Juan
On 5/13/09, Neal Luther <[email protected]> wrote: > > I strongly agree with whole concept. > I believe marketing types call it "push/pull" marketing. In other words > get your message to both the consumer and the referral source. This way > when the consumer goes to the MD the MD has already heard the same > message. > As far specific suggestions try: 1)ageing successfully in place (which > could include home safety/modifications,etc.), 2)marketing directly to > caregivers of ageing parents (how to cope, strategies for keeping > occupationally engaged), 3) general wellness and occupational > performance. > Hope this helps. > Neal > > > > P Please consider the environment before printing this e-mail > > The information contained in this electronic document from Advanced Home > Care is privileged and confidential information intended for the sole use of > [email protected]. If the reader of this communication is not the intended > recipient, or the employee or agent responsible for delivering it to the > intended recipient, you are hereby notified that any dissemination, > distribution or copying of this communication is strictly prohibited. If > you have received this communication in error, please immediately notify the > person listed above and discard the original.-----Original Message----- > From: [email protected] [mailto:[email protected]] On > Behalf Of Juan Turcios > Sent: Wednesday, May 13, 2009 8:17 AM > To: [email protected] > Subject: [OTlist] Marketing Flyers > > Hello everyone. I have a question for all OTs involved in OTPP. I have > been > trying to get referrals from MD's in my area, but i am having a > difficult > time. Ron, I know you told me so. I have been thinking lately to market > the > program to the client themselves, like the drug companies do now a days. > Does anyone have any ideas on what I can say to the client themselves? I > was > thinking of reasons why they would benefit from OT (e.g. decrease in fxl > status). Also once the client reaches out to me, will the MD be willing > to > be involved in the plan? Any comments and ideas are greatly appreciated. > Thanks a lot, Juan > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > > Archive? > www.mail-archive.com/[email protected] > > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > > Archive? > www.mail-archive.com/[email protected] > -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
