umbil cord bld merchandising.

[Mary Murphy]

I recently received a flyer from Cryosite cord blood service with my ACMI News/journal.  The company is subtly using midwives to market their service, the text reinforcing in our minds that the blood should be stored for the child's future use.  Maybe we should be reinforcing that the blood belongs to the baby at birth and was put there for a really good reason...strengthening the immune system.  Maybe if the baby receives its birthrite in the minutes following birth, it will not need it later.  MM