Dear Liz
While I agree wholeheartedly with most of the discussion on this, and I 
have seen the article in question, I feel I need to make a comment about 
your statement :
<
The 'baby friendly initiative' I believe, was aimed at developing countries 
whose children were dying of diarrhoeal disease through contaminated water, 
incorrect formula and lack of hygiene. >
This is a not uncommon response, and it worries me greatly - I believe it's 
wrong.  I was involved in both the Victorian and the national BFHI set-up. 
 I am not actively involved in it now, but I support the underlying 
principles wholeheartedly.

I know of no reason why every maternity service in Australia should not 
implement the '10 steps to successful breastfeeding', and seek external 
assessment through the Baby Friendly Hospital accreditation process.  This 
has very little to do with dirty water - babies die unnecessarily in 
Australia too because they are not breastfed.  The reasons for failure of 
breastfeeding (most are willing to initiate breastfeeding, but the drop-off 
rates are alarming) are many.  There is reliable evidence that practices 
which have for many years been common in maternity services across the 
developed world, such as separation of mother and baby, timing of feeds, 
use of artificial supplements, use of dummies and teats, advertising of 
alternatives to breastfeeding ... all contribute to early weaning.  These 
are the issues that are dealt with in the global Baby Friendly Hospital 
Initiative.  Sally's comments about babies who are brought into this world 
doped up to their eyeballs in narcotics are also relevant here. These 
babies and their mothers require special skilled support, and it can all be 
done within the baby friendly process. There's nothing daunting, or 
excessively focused on technique in the baby friendly initiative that I 
know about.  (I'm a realist - not everyone gets it right all the time, but 
that's life!)

Finally, we all agree that most mothers, most of the time, want what's best 
for their babies.  Midwives who seek to provide woman centred care will do 
all that they can to support the mother-baby bond, working with the natural 
process, and only interfering when we have a good reason.  That's being 
mother-friendly too.

Protecting, promoting and supporting breastfeeding doesn't come easily. 
 There are many deterrents in our society.  Our work should be underpinned 
by reliable evidence, and I would ask anyone who knows of evidence contrary 
to the BFHI '10 steps' to speak up now.

With my best wishes
Joy Johnston



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