Title: News update from the UNICEF UK Baby Friendly Initiative
 
 
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Sent: Friday, April 15, 2005 4:24 PM
Subject: News update from the UNICEF UK Baby Friendly Initiative

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 Friendly Initiative logo  

14 April 2005

Word-free picture pack for teaching breastfeeding when communication is difficult

A new pack launched today will help overcome communication barriers when teaching new mothers about breastfeeding.

The Breastfeeding Teaching Pack is a teaching aid for use with parents who have learning difficulties or who cannot read well, for those who speak a different language from the person providing help and support, or where there are other communication barriers between helpers and mothers.

The pack, jointly produced by Family Care and the UNICEF UK Baby Friendly Initiative, covers the basics of how to breastfeed, how to express and store breastmilk, and care practices which help make breastfeeding successful.

The difference from many other teaching aids is that all information for parents is provided in a purely pictorial format - without any words - in manageable, easy to follow sequences.


A sample page from the new Breastfeeding Teaching Pack.

The parents' information pages are accompanied by a Helper's Guide containing information and guidance on what each of the pictures represents. The pictures may be copied to leave with parents as a reminder, for example. They are also included on a CD which is provided with the pack.

The pack is divided into the following sections, each easily distinguishable by a colour-coded tab:
  • Sleeping
  • Skin to skin
  • Rooting
  • Preparing to feed
  • Positioning
  • Attaching
  • Feeding
  • Expressing
  • Helping the milk to flow
  • Sterilising
  • Storage
The Breastfeeding Teaching Pack builds upon the experience of the two organisations - Family Care's in providing teaching packs for use where communication is difficult, and UNICEF's in working to improve breastfeeding support in the NHS.

The pack is available priced £50.00 from the UNICEF UK Baby Friendly Initiative. Call 0870 606 3377 or print and post the order form.

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