Title: Re: [ozmidwifery] Introducing solids too early
Thanks Carol,
 
It looks georgeous! I think I'll order one and check it out. I did actually send a wholesale enquiry already to the publisher. What kind of feed back have you got about the book?
 
Päivi
----- Original Message -----
Sent: Friday, June 09, 2006 4:37 AM
Subject: Re: [ozmidwifery] Introducing solids too early

Hi Paivi,
The book was published last year by Murdoch Books. It is called 'baby & toddler food' you would need to speak to them if you wanted to stock it. They have a website www.murdochbooks.com. You need to go to their backlist and it is under Food for Life.
Thank you,
Carol
 
Carol Fallows
Fallows & Associates
ABN 57 776 135 100
Editorial, publishing and PR services
ph. 02 9969 1228 (bh) fax 9969 9526,
----- Original Message -----
Sent: Thursday, June 08, 2006 5:44 PM
Subject: Re: [ozmidwifery] Introducing solids too early

Hi Carol,
 
Your book sounds great. Sometimes I think I have to set up my own Publishing company in Finland and start to publish good books on birth, breastfeeding and positive parenting. We just don't have any good reads in our language. If your books is as good as it sounds I would love to sell it in my store, even if it was only in english. So, is it getting published??
 
Päivi
----- Original Message -----
Sent: Thursday, June 08, 2006 9:02 AM
Subject: Re: [ozmidwifery] Introducing solids too early

Hi Justine,
Yes the formula and baby food industry is a giant to be reconned with. But there is some light at the end of the tunnel. I provide editorial services to www.essentialbaby.com.au and there was recently a huge outcry over an advertisement saying formula would help solve sleep problems - so much so that the ad was pulled overnight. EB is a fairly powerful force in the parent/consumer world so this has made a few waves. The only way we are going to get the big companies to tow the line is by legislating and that is as likely to happen as is the banning of bullbars! So while they can get away with it they will go on doing so.
 
However it is my experience that it is worth having a go and in order to get the message out to parents it is better to play with the big boys rather than against them. If I was writing a book on such a subject I would be taking a practical approach that gave parents lots of strategies. Last year I wrote a book on baby food with a nutritionist which was subtitled - recipes and practical information for feeding babies and toddlers. We included a section on why babies don't need juice, another on commercial baby foods - and why they are not essential and another on how to read labels...The book looks good and  the message is 'you can feed your baby simply and easily and here's how, beginning with breast milk for at least 6 months'. The other problem is that of finding a publisher - we were asked to write this book by Murdoch Books. I think I remember that Maureen Minchin had to self-publish in the beginning?
Yes NHMRC has Infant Feeding Guidelines, though the website says they are currently under review. Thanks for the reference to the article in the Ecologist.
 
Carol Fallows
Fallows & Associates
ABN 57 776 135 100
Editorial, publishing and PR services
ph. 02 9969 1228 (bh) fax 9969 9526
website: www.carolfallows.com.au
----- Original Message -----
Sent: Thursday, June 08, 2006 12:47 PM
Subject: Re: [ozmidwifery] Introducing solids too early

Dear Carol and all

Very interesting re the global perspective.

What we have now though is a gigantic industry both the formula and baby food industry. In informing women of the facts we but up against huge vested interests.  I have been mulling over a book idea but keep coming back to the thought of how it would sell when it would critical analyse the benefits of much of the commercial baby flap/trap.  What do you think Carol??


Only last night I checked labels again and the first food products say 4-6 months. This is despite the WHO code, Does NHMRC also have one?? I can’t remember

Doesn’t matter that most babies can’t sit up then!!

When I worked for a pollie a few yrs back we successfully made Heinz re label rice cereal but I guess we only held them to that produce so without any diligent monitoring the sell sell approach remains unfettered.

Re the formula industry I red a fascinating article that put all the arguments we know very succinctly. It is from a UK journal called Ecologist


http://www.exacteditions.com/exact/browse/307/308/1267/3/22/0/

Well worth a look


Justine Caines
National Policy Co-ordinator
Maternity Coalition Inc
PO Box 625
SCONE NSW  2329
Ph: (02) 65453612
Fax: (02)65482902
Mob: 0408 210273
E-Mail: [EMAIL PROTECTED]
www.maternitycoalition.org.au

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