RE: [ozmidwifery] FYI news article

[Mary Murphy]

The woman who best markets midwifery is Caroline Flint in the UK. We should copy her marketing strategies. MM Kelly says..If we want women to accept and value the midwife then it needs to be marketed better, it needs to be trendy and jazzed up! Not just a choice being two sides of the fence with opposing views as it is now. And they want to know what it will do for THEM and what THEY will get out of it. At the moment there are very many women who do not see birth as something that needs to be in the home or is safe in home – that’s just a fact which we have to work on.