A difficult subject with thousands of references.  No wonder we are all confused. The reference below is interesting. MM

“The cardinal rule of risk communication is the same as that for emergency medicine: first do no harm.”

BMJ  2003;327:725-728 (27 September), doi:10.1136/bmj.327.7417.725

 

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Education and debate

Communication and miscommunication of risk: understanding UK parents' attitudes to combined MMR vaccination

Paul Bellaby, director1

 

 

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