What I don't understand is why can't we use Book?page=1 instead of
Book#page=1 for Silverlight with deep linking and bookmarking instead
of teh less SE friendly approach (Book#page=1)

On Wed, Jan 28, 2009 at 10:15 PM, Jonas Follesø <[email protected]> wrote:
> I would recommend the following setup:
>
> Book?page=1 for Search Engine Indexing & Silverlight
> Book#page=1 for Silverlight with deep linking and bookmarking
>
> When the user hits the first URL (the one with HTML content) you render the
> full page in HTML, and then use JavaScript to instantiate the Silverlight
> control if the browser has the plugin installed. This means that if the user
> hits the link from Google, and have Silverlight, they get the full
> experience. If not - they get HTML, and Search enginges can index it.
>
> For the second URL (the #) you only render the Silverlight component, and
> dynamically load the correct content.
>
> To enable indexing of all content, you create a Sitemap file dynamically
> that links to all your Book?page=1 ... n.
>
> Your biggest problem with Silverlight and SEO is Page Rank, which is
> different from beeing able to index the content.
>
> Your user enters the page, opens a book and starts flipping pages. He finds
> something he want to blog about or share, so he copies the url: Book#page=4.
> He writes a blog post, linking to that URL. The problem is that when Google
> hits your blog, and finds the link to the Silverlight page, the crawler will
> ignore any #-link, meaning that a link to Book#page=4 only adds to the Page
> Ranke of Book.
>
> Do you follow? So the problem is that people using Silverlight will start
> linking to Book#page=4, while non Silverlight users will link to
> Book?page=4, which will generate the correct Page Rank.
>
> I think the only way to get around this (unless Google changes their
> crawler) - is to have a "Share this page" button, which will generate a
> Book?page=4 link and encoure users to share that URL on blogs/facebook etc.
> instead of sharing the Book#page=4 link which is what they can copy from the
> adress bar.
>
> Planning to do a blog post about this. :)
>
> - Jonas
>
>
> On Wed, Jan 28, 2009 at 6:38 AM, John OBrien <[email protected]>
> wrote:
>>
>> Anyway know of a website rendering multiple pages of content that provides
>> a W3C compliant HTML version when the device can't use Silverlight?
>>
>>
>>
>> I have a client wanting to publish a book using a nice Silverlight
>> interface but still want the content available for SearchBots and those not
>> wanting or unable to install the runtime.
>>
>> The concept we proposed is to publish two versions, use # tags for
>> navigation in Silverlight, detect if not supported and redirect to HTML
>> version following similar URL structure with links to view/install
>> Silverlight.
>>
>>
>>
>> The concept is simple enough, no matter what link people bookmark others
>> will get to the same content, the user must choose to use the richer
>> interface if they end up on the HTML version. Is there a better way?
>>
>>
>>
>> Thanks,
>>
>> John.
>>
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