>>It's a psychological trick to price something at 19.95 instead of 20.00.  

I read that this was originally done do thwart unscrupulous employees -- if
the sale was $1, they might just pocket the dollar.  If the price was $.95,
then the customer would not likely have exact change, and the employee would
have to put it in the register to get the change.

-hkmlt

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