Re: a question to shareware authors

[Michael S. Davis]

On Wed, 5 Jul 2000, Sam Charette wrote:

> Marketing people know this behaviour well and it is why the vast
> majority of resellers sell goods at 1-5 cents less than a dollar.  It
> means they will be able to charge more for something and still have the
> buyer feel that they are getting it for a substantially lower price.

The point is NOT to charge "more" than something is worth.  It is to
charge what it IS worth and STILL have the buyer feel better about the
purchase.  It is NOT to gouge another $1 out of the buyer.


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