One idea that comes to mind is to make a custom version of Plucker [1].

1) Create the product brochure in HTML.
2) Use Plucker Desktop or JPluck to convert the brochure to a Plucker PDB.
3) Customize the Plucker startup code so that it opens only the brochure
document(rather than display the document library).
4) Define your own application icon and CreatorID (so that it doesn't
conflict with Plucker's, this is very important)
5) Distribute the custom viewer PRC and the brochure PDB.

Note that Plucker is licensed under the GNU GPL, so you have to make your
customizations to the Plucker code public.


Regards
-Laurens

[1] http://www.plkr.org/



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