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On Sat, Feb 6, 2010 at 11:26 AM, Sbusiso Xaba <[email protected]>wrote:

>  *From:* BlackPR.com <[email protected]>
> *Sent:* Friday, February 05, 2010 10:20 AM
> *To:* sendmeyournews
> *Subject:* Why Your Press Release Didn't Work
>
>   *Why Your Press Release Didn't Work*
>
> First off, you can't assume that your press release didn't work because you
> didn't hear from anybody. Many newspapers and magazines will publish your
> press release without telling you.
>
> Secondly, many radio stations will briefly mention the content of your
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>
> Generally, you are only contacted if there is a problem with your press
> release, if you are needed for an interview, or if there are some unanswered
> questions.
>
> With all that said, it still is possible for a press release to simply not
> work.
>
> Here are some potential reasons:
>
> *1) Wasn't newsworthy*
> Perhaps, your press release did not have national appeal. Maybe it meant
> something to you, but nothing to others. Next time, make sure your press
> release is meaningful enough to get used.
>
> *2) Was too long*
> Maybe your press release took up too much space. It may have been
> considered for placement, but simply wouldn't fit in the space allowed. Next
> time, keep your press release short - no longer than 1 page.
>
> *3) Had too many typos and grammatical errors*
> Newspapers prefer to copy and paste your press release into their format
> without having to edit it. If your press release is poorly written and
> involves too much editing, it's easier for them to just find another press
> release. Next time, use spellcheck.
>
> *4) Not enough consistency*
> Like anything else, the human brain responds to consistency and branding.
> If you send a press release out once a year, you are not building your brand
> amongst journalists and bloggers. Try sending a press release out every 1-2
> months, and they will be more likely to recognize you and/or company.
>
>
> *BlackPR.com is the premier service for distributing press releases to the
> African American media. The cost is only $150.*
>
> *For more details, call (866) 910-6277 or visit:
> www.BlackPR.com<http://r20.rs6.net/tn.jsp?et=1103006940165&s=61981&e=001qtrDBvW4Kmc2DMvhVKTAsYWsqBoPPGfd0TtVKwFnj459KbGkqQN219IE71oJXp_ARyQXyif86lG192EodjDcw4tzsmAcGKk3o29Sc9apq6s=>
> *
>
> --
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> critically analyses designs of societies, enterprises, business processes
> and technological systems.
>
>
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