Thanks to Dave on Mac-Can

Read from Bottom up. Apples new Device


iPod is the size of a deck of cards. 2.4" wide by 4" tall by .78" thick 6.5
ounces 
*    One hour recharge, 10 hour battery capacity charges over FireWire -- no
charging cable needed
*    20 minute skip protection FireWire built-in. fast -- entire CD download
in under 10 seconds

*    "To have your whole music library with you at all times is a quantum
leap when it comes to music. And iPod fits in your pocket. Never before
possible." 

3 breakthroughs in iPod: 1. Ultra-portable. Ultra-thin hard drive. 1.8 inch
hard drive is .2 inches thick. 5 Gigabytes. 1000 songs at 160K bit rate.

*    MP3 (incl. VBR), WAV, and AIFF playback. Holds 1000 songs.
*    Music players: flash (MP3) player, hard disk player, CD player, MP3 CD
player 

Apple's new device is a hard drive-based music player: iPod.
*    It's a part of everyone's life. It's a large target market. It knows
now boundaries. And there is no market leader.

No one has really found the recipe yet for digital music. And not only will
we find the recipe, we think the Apple brand is great for this.

*    We are executing on this stuff today. Nine months from having a
strategy, and we're basically shipping all of it -- iDVD will ship early
next month. 

iApps know all about the devices. But a thought occurred to us late last
year -- the devices don't know anything about the iApps. There's never been
a device built to take advantage... what if there was?

And we decided to do it.

The field we chose was music.

Why music? Well, we love music. and it's always good to do something you
love. 
*    Jobs demos iMovie -- showed clips of baby videos

*    iDVD2 shipping early November

*    Jobs then showed a four-piece pie chart: video (iMovie 2), Music
(iTunes), DVD (iDVD), and Photo

*    Let's start with the digital hub. This is a strategy we announced in
January 2001. We believe Mac can become the center of your digital
lifestyle. In other words, we're being surrounded by these amazing digital
devices these days.

*    We have something really stunning for you today -- we have a lot of
things going on.

*    Steve Jobs comes onstage:




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