[EMAIL PROTECTED] writes: > in Britain the beer 'Stella Artois' is sold with the tagline > 'Reassuringly expensive', and Kronenbourg (I think) used to claim that > it was the most expensive beer in the world. An odd approach, but one > that seems to work for other products too. I was once involved in the > purchase of some software for an accounts department and one of the > factors influencing the Financial Controller in favour of one of the > bids, regardless of quality, was that it was 'reassuringly expensive'.
Bob, Standard consumer products testing process on prices... At what higher price do you think that this product is too expensive? At what lower price do you doubt that this product is of good quality? Early in McDonald's history, it had trouble convincing people of it's high quality standards because of it's low prices on burgers. Wendys used lower quality meat, but charged a higher price and created a consumer perception of higher quality. Regards, Bob S.
