>RE NEW BRAND [*ist]
>
>This is the new brand name of Pentax's SLRs, combining the asterisk which is
>one of the wild card characters in the computer language, and the English
>suffix -ist which means people who do or believe in certain things.
>It is pronounced "ist" with the silent * (it actually says so).
>* can be replaced by various words, composing for example Artist,
>Liberalist, Idealist, Naturalist, Humanist etc (my note: yes, they actually
>list those words! Well, you can joke about it or add some more words :-).
>
>[*ist] was named with the tribute to those who have their own ideals and
>live proactive life.
>
>                                                            Unquote

That's the biggest load of fetid dingo's kidneys I've ever read. What a 
crock! I'm sending that straight to Private Eye's 'Pseud's Corner' LOL!

If I had one of the derned things it would have to be called a Piss 
Artist :-)

Seriously, I like the look of the camera, and I'm sure it is capable, but 
IMO Pentax have dropped a clanger here? Why freak everyone out with 
'*ist* when they've got a fabulous brand name in 'Optio' - there must 
surely be some more names along those lines they have registered?

>[*ist] was named with the tribute to those who have their own ideals and
>live proactive life.

Gee whiz, they must have had a few tree-huggers in there on a 
brainstorming session or something!

Made my day, that has.

Cotty

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