----- Original Message ----- From: "Amita Guha" Subject: OT: Kodak marketing B&W film w/movie
> Last night I saw a Kodak commercial tie-in with the film "Seabiscuit". > They were using the movie to market B&W film, and they showed a 4-roll > box of film. I was kind of surprised to see it apparently marketed > towards a mass audience. I thought only serious hobbyists and pros used > B&W film. Black and white has gained some popularity with the Gen X set and others due to trendoid Calvin Klein adverts and the like being shot in black and white. Kodak is cashing in on that trend with chromogenic black and white films that can be 1 hour processed. Serious hobbyists and pros use silver based black and white, not dye based if they have half a brain, since the dye based film has a remarkably short image permanence lifespan. William Robb
