>Part of me hopes that you're right, Pal. A larger
>part of me hopes that you're wrong and that Pentax is
>forced to drop the price into my range. Don't get me
>wrong, I like most of what I've heard about the
>camera. Just don't want to part with that much
>money.
I am hoping the price of MZ-S will drop after a year or so. Besides, I am
sceptical about the first production run. There might be many minor mistakes
should be corrected (like the LX).
>I still worry about Pentax's marketing. Retailers
>I've spoken to about the MZ-S (in Charlottesville and
>and Abby and Penn in DC) think of Pentax as a maker of
>P&S and cheap SLRs (and high quality lenses that are
>too often difficult to find). To them the LX and MX
>are ancient history. They're going to steer anyone
>with nearly a grand to spend towards Nikon and Canon.
>How is Pentax going to overcome this prejudice?
They never would I believe. You cannot change the perception of most people
unless your effort is persistant. A few products would never be able to
change the overall image of Pentax. Pentax sure don't have this persistence.
Their policy seemed to follow their mood instead of logic.
>More on marketing... Wouldn't producing a silver
>version would be a mistake? (Yes, I know, matches the
>limited lenses.) But Nikon and Canon have trained
>consumers to see silver SLRs as low end. Pro cameras,
>the thinking goes, are black, unless they're high end
>rangefinders.
Not necessarily so, the question is, do Pentax have the gut to market their
MZ-S and Limited lenses as a whole package, a high quality package. Konica
made a miracle by introducing Hexar (and now the Hexar RF), Ricoh with GR-1.
I know these two models are compact cameras, but also remember these two
brands were not considered professional too. Of course, if Pentax decided to
go ahead and put some ads on paper, just hope they were not some stupid
silly looking ads like so many other Pentax ads were (I'd rather not reading
them at all). Poor ads is worse than no ads at all.
>A silver MZ-S, if it is actually manufactured, would
>reinforce people's impression that the camera not in
>the same class as, say, the F100. And overpriced as
>well. I'm not saying that black=pro, silver=entry
>level amateur makes sense. But is does seem to be the
>way the market operates.
>Or is all of this going in the wrong direction? Does
>Pentax simply accept that the MZ-S will sell in very
>small numbers and largely to Pentax fanatics? Is
>their model for the MZ-S the LX--a superb camera that
>failed in the marketplace, but has achieved cult
>status?
I would expect the black version would sell better than the silver. But for
me, I would prefer the silver just to match with my lenses.
regards,
Alan Chan
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