Just a maybe interesting point, here in Melbourne Australia, we have been
getting Television ads for MZ-7. in semi prime time too.......
i havent actualy seen the ad, but my girlfriend takes note :) (she also has
a pentax, but a p&s)
----- Original Message -----
From: "Alan Chan" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Friday, March 09, 2001 4:50 PM
Subject: Re: MZ-S First look
> >Part of me hopes that you're right, Pal. A larger
> >part of me hopes that you're wrong and that Pentax is
> >forced to drop the price into my range. Don't get me
> >wrong, I like most of what I've heard about the
> >camera. Just don't want to part with that much
> >money.
>
> I am hoping the price of MZ-S will drop after a year or so. Besides, I am
> sceptical about the first production run. There might be many minor
mistakes
> should be corrected (like the LX).
>
> >I still worry about Pentax's marketing. Retailers
> >I've spoken to about the MZ-S (in Charlottesville and
> >and Abby and Penn in DC) think of Pentax as a maker of
> >P&S and cheap SLRs (and high quality lenses that are
> >too often difficult to find). To them the LX and MX
> >are ancient history. They're going to steer anyone
> >with nearly a grand to spend towards Nikon and Canon.
> >How is Pentax going to overcome this prejudice?
>
> They never would I believe. You cannot change the perception of most
people
> unless your effort is persistant. A few products would never be able to
> change the overall image of Pentax. Pentax sure don't have this
persistence.
> Their policy seemed to follow their mood instead of logic.
>
> >More on marketing... Wouldn't producing a silver
> >version would be a mistake? (Yes, I know, matches the
> >limited lenses.) But Nikon and Canon have trained
> >consumers to see silver SLRs as low end. Pro cameras,
> >the thinking goes, are black, unless they're high end
> >rangefinders.
>
> Not necessarily so, the question is, do Pentax have the gut to market
their
> MZ-S and Limited lenses as a whole package, a high quality package. Konica
> made a miracle by introducing Hexar (and now the Hexar RF), Ricoh with
GR-1.
> I know these two models are compact cameras, but also remember these two
> brands were not considered professional too. Of course, if Pentax decided
to
> go ahead and put some ads on paper, just hope they were not some stupid
> silly looking ads like so many other Pentax ads were (I'd rather not
reading
> them at all). Poor ads is worse than no ads at all.
>
> >A silver MZ-S, if it is actually manufactured, would
> >reinforce people's impression that the camera not in
> >the same class as, say, the F100. And overpriced as
> >well. I'm not saying that black=pro, silver=entry
> >level amateur makes sense. But is does seem to be the
> >way the market operates.
> >Or is all of this going in the wrong direction? Does
> >Pentax simply accept that the MZ-S will sell in very
> >small numbers and largely to Pentax fanatics? Is
> >their model for the MZ-S the LX--a superb camera that
> >failed in the marketplace, but has achieved cult
> >status?
>
> I would expect the black version would sell better than the silver. But
for
> me, I would prefer the silver just to match with my lenses.
>
> regards,
> Alan Chan
>
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