http://www.jij.co.jp/news/car/art-20031225202640-GQXZLDNFQD.nwc
Regards, Alan Chan http://www.pbase.com/wlachan
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A pen tack, the low price model injection which will be a lens exchange formula digital camera also at next year (Nihon Kogyo Shimbun 2003/12/26)
A pen tack supplies the low price model for beginners also in next year as part of the sales promotion strategy of a lens exchange formula digital single-lens reflex camera. Although the lens exchange formula digital single-lens reflex camera market monopolizes the market mostly with market share about 80% at two companies, NIKON and Canon, a pen tack is supplying a low price model, and aims at the improvement in a market share in this market.
A pen tack will enter into a lens exchange formula digital single lens reflex camera market in August, this year. "pen tack *ISUTO D" of No. 1 -- the amount of these weights -- the world -- the maximum -- having held down to 550g which becomes lightweight -- the feature It developed adopting as a main part material the stainless steel which has lightweight and high durability etc. for a photographer, a pro called a report, or upper persons.
Since the expensive material was used, the main part price became a large sum setup 200,000 yen order.
The company judges that it is necessary to throw in the goods of the low price belt which can also purchase an amateur layer easily, in order to expand the foot of a lens exchange formula digital single lens reflex camera. It decided to decide on the injection of a low price model. It designs so that it can equip with the interchangeable lens undecidedly [ detailed spec. ] for the lens exchange formula film single-lens reflex cameras of the company where the lens mount portion shipped the 6,500,000 [ about ] total but. Although a price will be packed from now on, it is expected that it becomes just over or below 100,000 yen.
Because a lens exchange formula digital single lens reflex camera can expect sale of accessories, such as an interchangeable lens with thick profit margin besides a large sum main part, and a flash, the new goods from the competition other companies, such as NIKON which has entered into this market, and Canon, Olympus, are also likely to be thrown in one after another.
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