Bob W wrote:
> > People who want point and shoot digitals so they can send
> > images to their friends will probably remember that "Pentax is the
> > official camera of the internet."
>
> This seems to imply that people who use p&s digitals are not smart
> enough to spot advertising bullshit. Sounds like pompous crap to me.
Ah, but most modern advertising isn't about fooling people on
a conscious level; it's mostly about name recognition these
days. So they don't have to _believe_ Pentax has any official
status -- they can even laugh at the idea like I do -- as long
as there's that tickle of association in the far back of their
brain when they see the name Pentax on a camera in a store.
> One man's advertising is another man's propaganda. Personally I think
> most advertising is pollution and should be treated as such.
Most, yah. (Sort of a "necessary evil" on our society, but I'd
be happy to have a bit less of it.)
-- Glenn
