On Aug 29, 2004, at 7:29 PM, D. Glenn Arthur Jr. wrote:
So they don't have to _believe_ Pentax has any official status -- they can even laugh at the idea like I do -- as long as there's that tickle of association in the far back of their brain when they see the name Pentax on a camera in a store.
Exactly. And kudos to Pentax for being there first. It's about time they made some smart marketing moves.
Paul
