Re: *ist D image quality-_Was -Stupid Question #999

[Paul Stenquist]

Advertising photography is generally products shot by top-dollar pros 
for magazine ads. Car photography is probably the most lucrative. Food 
and fashion are important as well. Toys, guns, hardware, what have you. 
All are advertised. All are photographed. Local advertising is 
generally the work of middle level pros, and many of them may still be 
using film. National advertising in expensive magazines is handled 
almost exclusively by large agencies who hire very expensive, very 
skilled photographers. That is the work to which I referred below. It 
is almost exclusively digital.  Fashion may be an exception. A 
photographer's assistant told me that a lot of NY fashion photogs still 
shoot MF film. Quite a few use the Pentax 6x7. The subject came up 
because he said he didn't like to work with them. Loading the camera 
was to difficult. However, I'm not sure he was working with top dollar 
fashion guys. (Even for an assistant, he's somewhat juniof.) I suspect 
most of the best fashion photogs are shooting MF digital, perhaps with 
Hasselblads.
On Oct 14, 2004, at 8:31 AM, J. C. O'Connell wrote:

I think someone needs to define "advertising photography"
and "product photography" because in my mind they are not
the same thing....
JCO
-----Original Message-----
From: Paul Stenquist [mailto:[EMAIL PROTECTED]
Sent: Thursday, October 14, 2004 6:23 AM
To: [EMAIL PROTECTED]
Subject: Re: *ist D image quality-_Was -Stupid Question #999

On Oct 14, 2004, at 1:16 AM, William Robb wrote:
Stenquist probably has a better idea of this than I do, but I bet that
most high end product photography is still being shot on large format
film.

As far as I've been able to determine, almost all advertising
photography is now digital. A lot of the studio work is done with
Cambio 4x5s and digital backs. Much of the location shooting is done
with Canon 1DS. A few are still shooting with 6 megapixel Nikons. Just
the other day the agency I'm working at (Young & Rubicam) brought in a
dozen pro reps for a portfolio show. I spoke with three or four (trying
to pry loose some low buck assignments for you know who), and asked how
many of their guys were shooting film. They all said that their
shooters were exclusively digital. A couple mentioned the Cambio and
digital back combo for the studio. And I know from experience that many
of the field guys have gone with the Canon. In part, because Canon
supplied all the top names with cameras even prior to introduction. I
know Clint Clemens was shooting with a brace of 1DS a month before it
was publicly available. On his location shoots he now carries three or
four Canon bodes, a big stack of CF cards, two Mac Powerbooks for
on-site processing, and at least two assistants who are competent
photographers and expert processors.
Paul