-- Original Message --
>> Kodak have a very low opinion of the average consumer's intelligence
>(you should read some of their industrial advertising), but I think that
>on the whole they're pretty much on the ball. People don't WANT to know
>the technical side unless they're into it as a hobby or professionally
<
>
>Subtitute "consumer's interest" with "consumer's intelligence" and I agree
>with it totally. People are not necessarily dumb just because their interest
>in photography does not extend to the technical side of the medium.
A lot of people have commented on how they think Kodak's new labeling/packaging
reflects on the knowledgability or intelligence of the film buyers. We might
also note that these consumer films are often sold in places where the person
behind the counter doing the *selling* knows nothing about photography.
I wouldn't be surprised if the bulk of Kodak's sales volume comes from such
places.
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