Soon they'll be paying you to take one... http://www.dpreview.com/news/0503/05033103pentax_cashback.asp
"Pentax UK...is offering up to �100 cash back on its entry level SLR the *istDS. The promotion includes �50 for the *istDS body and the same amount for the SMC Pentax DA 18-55mm lens." -- Mark Roberts Photography and writing www.robertstech.com

