Actually you don't charge what you want, you cover the entire demand
curve, selling the same item at an expensive price to those who will
that and an inexpensive price to those who will pay that. Microsoft's
marketing strategy.
mike wilson wrote:
David Oswald wrote:
Market share is a good thing, is it not? Greater market share means
greater financial resources to dominate the market with a broader
selection of product. Market share is the golden goose. And one way
to grab it is to incentivize large buyers to buy your product.
???? Greater market share means you can dominate the market with a
_narrower_ selection of product, thereby reducing your overheads.
Ideally, you make one thing that everyone who wants to buy something
has no option but to buy. Another way to grab is to go into debt to
sell your product at lower than ideal (for you) price until all your
competitors are out of business from trying to beat you. Then you can
charge what you want.
mike
--
A man's only as old as the woman he feels.
--Groucho Marx
