There is often a advertising deal made by producers with
vendors. That is why so often everyone in a movie is driving
the same brand of car. The auto maker has cut a deal with
the producers. One such deal that I remember is a comedy of
Coca Cola trying to break into the Soviet market. In the
vary last scene the lead in the story gets a soda from a
machine and holds it up showing that it is a Pepssi Cola. I
understand that Pepsi paid a million bucks to have that
scene in the movie.
--Tom
[EMAIL PROTECTED] wrote:
>
> Saw the film "A Hard Day's Night" in the cinema the other day (remasterized
> copy). All around the movie is Ringo Starr carrying a black and beauty Asahi
> Pentax screwmount camera. In fact, in a moment, "Paul's grandfather" tells him
> to enjoy the life, to go outside, and what he does is to go out to take
> pictures.
> The camera appears a lot, with the logo showing very clearly. Maybe a
> "subliminal advertising" pop method?
> : - )
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