Your right about product placement in Movies, Tom, and that may in fact have been
the case here. But if it is, they kept the cameras, or bought their own, because
I've seen lots of stills of them wandering around with Pentaxes around their necks.
I'm also not so sure that Pentax would have had that sophisticated marketing dept
back in '63 or '64.
regards,
frank
Tom Rittenhouse wrote:
> There is often a advertising deal made by producers with
> vendors. That is why so often everyone in a movie is driving
> the same brand of car. The auto maker has cut a deal with
> the producers. One such deal that I remember is a comedy of
> Coca Cola trying to break into the Soviet market. In the
> vary last scene the lead in the story gets a soda from a
> machine and holds it up showing that it is a Pepssi Cola. I
> understand that Pepsi paid a million bucks to have that
> scene in the movie.
> --Tom
>
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