I guess it depends on whether you think the dog wags the tail or the tail wags the dog. Nikon sells lots of
cheap cameras because "its a Nikon". Pentax sells lots of cheap cameras because "they're
cheap". When the sales-droid says," I can sell you a Nikon or Canon for only $5 more", Pentax
loses a sale.
Luckily Pentax does have some residual reputation, but only with us older
folks, and those who remember using a K-1000 in college.
Anybody remember Craig car stereos? They were cheap. They were better than the name-brands.
"The Pioneer has a better receiver."
"Does the Pioneer have an antenna hooked up?"
"Yes."
"Does the Craig?"
"No."
"How come I can not hear this station on the Pioneer?"
Craig did not advertise much. They are gone.
graywolf
http://www.graywolfphoto.com
"Idiot Proof" <==> "Expert Proof"
-----------------------------------
P�l Jensen wrote:
expanding the base works only if you are not losing a lot of money while
doing it. if you do, there's no money left for when the demand curve
flattens and prices drop. in the case of the DSLR market, the price
competition is going to get much worse in the next couple of years and
profit margins are going to drop further. that is why delivering a high end
body now makes sense. Fuji, Olympus, and Konica-Minolta have made
indications that this is their strategy. large market share at razor thin
margins or small market share at large margins? playing at the low end is a
good way to go out of business.
Certainly not. Making a high-emd body for Pentax makes no sense at present as
virtually no one would buy one. Sure, they could make a body somewhat higher
than the *istD but thats about it at present. The only high-end Pentax have any
hope to be a player is in digital MF. Pentax didn't even see the need to have a
high-end 35mm film body after 1980. A high-end DSLR cost several magnitudes
more to develop than, say, an LX replacement with much smaller sales. Very few
first time Pentax DSLR buyers would buy a high-end DSLR. Hence, they need to
have a DSLR customer base installed before higher end model are being released.
P�l
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