Last Friday while shooting on the street at night, I grabbed a pic of the 
Birmingham theater marquis. Right off the bat I could see it was a problem. The 
billboard part of the marquis was extremely bright while the colored lights 
were quite dim. Of course the unlit parts of the building and marquis were in 
deep night shadow with only a touch of illumination from the street lights and 
marquis lights. Overall, it was at least ten stops variation. For capture I 
shot RAW overexposing the highlights by about a 1 1/2 stops. Normally, I bring 
the highlights within range, but I knew I'd lose a lot of shadow if I did that. 
The RAW converter can recover some highlight detail, so I was counting on that. 
When converting, I pulled the exposure back down about a stop and turned the 
brightness all the way up. I also decreased the shadow depth. I'm at work now, 
but I can get the exact numbers later if someone is interested. Finally, after 
conversion, I used the shadow/highlight tool to ligh!
 ten the shadows a bit more, tame the highlights and increase midrange 
contrast. I sharpened after conversion with USM. I'm quite pleased with the 
result. It's here:
http://www.photo.net/photodb/photo?photo_id=3421449

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