Re: Pentax Profits Fall 42%

[Bill Owens]

3) non-Pentax film SLR owners who are interested in going digital and have 
no requirement to be compatible with their older equipment - Canon and 
Nikon have mindshare and Pentax doesn't. it takes really knowledgeable 
sales people and buyers with an open mind to move them to a Pentax DSLR.

This is also true of the Joe and Jane Sixpacks who are making their first 
foray into digital imaging.  A large majority of our customers looking for 
their first digicam want to buy Kodak.  Why you ask?  Because it has the 
name Kodak on it.  These are the same people who also want to buy the Kodak 
printer dock.  When they discover that these prints are about 60 cents each 
(including paper, ink and sales tax),  they often opt for the Fuji Kiosk at 
19 cents per print.

BTW, the latest issue of Consumer Reports magazine rates the Fui Aladdin 
kiosk considerably better than the Kodak Picture Maker.

Bill