those people are in category 1. PMA forecasts that digital printing at the
kiosk or the photofinisher is really going to pick up this year while
at-home printing is going to drop. they figure that total volume will still
drop for a little while yet, but stabilize pretty quickly. the reason is
that more and more women are using digital cameras and, as i said earlier,
most of them don't care in the slightest about playing with their cameras or
fiddling with them to get good looking prints.
Herb....
----- Original Message -----
From: "Bill Owens" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Wednesday, July 20, 2005 9:39 AM
Subject: Re: Pentax Profits Fall 42%
3) non-Pentax film SLR owners who are interested in going digital and
have no requirement to be compatible with their older equipment - Canon
and Nikon have mindshare and Pentax doesn't. it takes really
knowledgeable sales people and buyers with an open mind to move them to a
Pentax DSLR.
This is also true of the Joe and Jane Sixpacks who are making their first
foray into digital imaging. A large majority of our customers looking for
their first digicam want to buy Kodak. Why you ask? Because it has the
name Kodak on it. These are the same people who also want to buy the
Kodak printer dock. When they discover that these prints are about 60
cents each (including paper, ink and sales tax), they often opt for the
Fuji Kiosk at 19 cents per print.
BTW, the latest issue of Consumer Reports magazine rates the Fui Aladdin
kiosk considerably better than the Kodak Picture Maker.
