they'd better do what Timex did in their commercials then - "Takes a Licking
and Keeps on Ticking". i don't know if any of these commercials ever made it
outside North America. they need to show the camera being used in conditions
that would "stop the others cold" and deliver it. none of that comes for
cheap, unfortunately, which means higher body prices. FWIW, Credit
Suisse/First Boston's report on Japanese companies including Pentax show
that it has the worst revenue to advertising spending ratio of any of the
companies they reported on. with ad campaigns like "The Official Camera of
the Internet", it's not hard to see why.
Herb....
----- Original Message -----
From: "Pål Jensen" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Wednesday, July 20, 2005 11:47 AM
Subject: Re: Pentax Profits Fall 42%
I agree, except I think Pentax needs to make cameras more compelling than
the *istD's. Tough cameras of small size is the way foreward in my
opinion.
