On 18/9/05, Herb Chong, discombobulated, unleashed:

>Pentax has brand recognition only to people like you and me who have been 
>using cameras for the past 30 years. like it or not, lens quality is assumed 
>across the board, and if it takes more than 5 seconds to explain 
>differences, it doesn't matter to the new buyer. they want megapixels, a 
>full lens line, and knowledge that a large number of top pros use the brand. 
>they assume that the pros know what they are doing and since it is too 
>complicated for them to understand right away, they rely on the pros making 
>a good choice. when the person on the street says that a good picture is one 
>that they can recognize the subject, lens quality as you or i understand it 
>has no effect on salability.

Absolutely correct. I've posted the solution in a different thread 'How
Pentax Could Survive.'




Cheers,
  Cotty


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