a paraphrased comment in an equity analyst's report on Pentax last month:
"Pentax has indicated that they will resume their camera marketing campaign
when the imaging products division starts to make money again."
Herb...
----- Original Message -----
From: "Cotty" <[EMAIL PROTECTED]>
To: "pentax list" <[email protected]>
Sent: Monday, September 19, 2005 5:22 AM
Subject: How Pentax Could Survive (was:Re: Pentax K 2.5/200mm)
The lesson from all this? Simple: to sell bucketloads of cameras at entry
level through to mid level, you *have* to have some top level stuff -
even if it's priced so high that only professional high-flyers can afford
it. Then you have to make sure it appears on TV. A lot.
Pentax should have made a thousand MZ-D cameras, introduced IS somehow,
and just *given* the gear away to accredited photographers. The gear gets
seen, it gets related to, and the entry-level gear gets purchased.
I know nothing about marketing, but I do know why people make the
decision not to buy Pentax when they're going to spend close to a grand
on a camera. They've told me. See above.
