October 2005 article says that Samsung is #4 in the world in supplying chips for consumer products: http://www.theinquirer.net/?article=26746 Also, Samsung recently overtook Sony to be the "World's Leading Consumer Electronics Brand": http://www.businessweek.com/magazine/content/05_31/b3945107.htm In the above article, Samsung's Global Chief Marketing Officer Gregory Lee said that the company wants their brand to be like BMW's. They probably went looking for camera people to partner with and Pentax was the last major brand available. Given Samsung's recent track record and tenacious competitive streak, the tie-up could prove to be very good for Pentax. Has anyone mentioned the joint development deal that Pentax did with HP? You know, same digital camera sold under both HP and Pentax names?
--Mark

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