In a message dated 11/27/2005 7:23:52 AM Pacific Standard Time, [EMAIL PROTECTED] writes: Also, how many realize that the Post Office dictates editorial/ advertising percentage. You have to have the right percentages or you can't get reduced postal rates. I think the current ratio is 70/30 in favor of advertising. It's averaged over the year, and we always had to do a bunch of last minute juggling to get the yearly average to come out right.
Bob ========= Interesting! Didn't know that. I have done some nonprofit mailing, so I know you need a minimum (used to be 200) to make the cut on that. And, of course, there is media mail, a reduced rate for books, which has its own limitations. Truly did not know that the PO had various rates for magazines too, based on advertising content. Aha. That also explains those advertising circulars that come every Wednesday here. You know the kind that are printed on newsprint type paper, mainly from the local supermarket, but other local stores too. The ones I immediately throw in the round file. Been trying to figure out a way to stop them. They must get an extreme discount rate. Marnie aka Doe
