Gonz, I remember going to an ORSA meeting in Milwaukee in '76 or '77. There were locals from Schlitz(?) and some 'consultants' from Phillip Morris who had recently bought Schlitz (and then gutted it). I remember the Phillip Morris guy going on about how they were going to rationalize the market and in 10 years there would only be 5 US brewers, no more small breweries as they gobbled them up or forced them out of the grocery stores/liquor stores. And that happened... Turn the clock forward to ~'95 and the craft brewers started to re-appear in Milwaukee. I have a friend who owns a brewery today. Regards, Bob S.
On 12/12/05, Gonz <[EMAIL PROTECTED]> wrote: > I brew beer, and thats the story I've read about in the brew books. But > , there is one additional piece of data: prohibition. Prohibition > killed off all the original unique breweries the US used to have. > Brewed beer more like you get from Europe. The big breweries survived > by selling barley off to other clients. The small breweries died. Then > WWII came and the nature of beer changed once the big breweries came > online again and their market, women, demanded lighter beer. > > > > Bob Sullivan wrote: > > Graywolf, > > This sounds like an urban legend to me. > > Taste is a very powerful memory and difficult to change. > > Pabst Blue Ribbon tried to do change tastes in the '50's. > > It worked out like New Coke - disaster. > > My dad switched and never came back, > > They changed back to the old formulation in about 5 years. > > It was to late and the company died. > > Regards, Bob S. > > > > On 12/10/05, graywolf <[EMAIL PROTECTED]> wrote: > > > >>I guess I have not told the story of american beer in a while. > >> > >>Back before WWII the factory guys used to stop in the bars afterwork for > >>a few beers while waiting for the streetcar. Everyone remembers > >>streetcars, right <grin>? > >> > >>Then during WWII while the guys were all off getting their arse shot > >>off, the girls took over the factory jobs. They figured they should get > >>to drink a few beers just like the guys use to, only they did not > >>actually like the taste of beer. Miller came up with the idea of making > >>a beer that did not have that nasty beer taste for the girls to indulge > >>in after work. Thus Miller High Life was born. The other breweries > >>slowly followed suit, especially after they realized how much cheaper > >>beer was to make when you cut it in half with water, and left out most > >>of the expensive hops. The funny thing, to me, is that Miller's is still > >>about the same as they made it back in WWII, but most of the others are > >>even worse now. > >> > >>99% of the time I drink imports. However, in this age of micro-breweries > >>you can get decent american beer. Not all of the micro-brewed stuff is > >>decent, not even most of it, but some definately is. > >> > >>graywolf > >>http://www.graywolfphoto.com > >>"Idiot Proof" <==> "Expert Proof" > >>----------------------------------- > >> > >> > >> > >>Don Williams wrote: > >> > >> > >>>You can get decent beer in the US; Amstel and Carlsberg are available > >>>in New York and San Francisco -- and hundreds of other places I've > >>>never visited, I guess. > >>> > >>>I once drank a bottle of Miller's in Ballston Lake, or Saratoga > >>>Springs I can't be sure. It was atrocious. Why is beer making so > >>>difficult? Or do they make it right and then bugger it up before > >>>bottling? > >>> > >>>Don W > >>> > >>>Paul Stenquist wrote: > >>> > >>> > >>>>Coors was very popular among east coast and midwest auto racers, > >>>>particularly drag racers, during the sixties. It wasn't available > >>>>east of the Rockies, so it was essentially an "import." In those days > >>>>the fastest dragsters were all from California, and the California > >>>>racers used empty Coors cans to cover their eight exhaust pipes went > >>>>the car was shut off. Their eastern counterparts wanted everything > >>>>the fast guys had of course, so getting a set of Coors cans was a > >>>>major achievement. Some apparently took the leap of logic that if the > >>>>cans were good for covering your pipes, the beer must be good for > >>>>pouring down your personal pipe. So guys driving back from the west > >>>>coast used to pack as much Coors as they could into their trucks. I > >>>>guess for folks who grew up drinking Bud, Miller and Strohs, it > >>>>probably tasted okay. Like most other beers, I would guess it's not > >>>>the same brew today that it was forty years ago. I can't remember > >>>>ever trying it. > >>>>Paul > >>>>On Dec 10, 2005, at 6:26 AM, graywolf wrote: > >>>> > >>>> > >>>>>An allegedly alcoholic beverage brewed by a neo-Nazi company in > >>>>>Colorado. The main virtue of it was it was 3.2% beer and thus > >>>>>legally buyable by use underage GI's back in the early 60's. > >>>>>Definitely not for anyone who likes the taste of beer. AKA cow piss. > >>>>> > >>>>>As you probably can tell I did not like the man, the company, nor > >>>>>the beer. > >>>>> > >>>>>graywolf > >>>>>http://www.graywolfphoto.com > >>>>>"Idiot Proof" <==> "Expert Proof" > >>>>>----------------------------------- > >>>>> > >>>>> > >>>>> > >>>>>Boris Liberman wrote: > >>>>> > >>>>> > >>>>>>Hi! > >>>>>> > >>>>>> > >>>>>>>Here's a pic of little April enjoying a Coors. I'm wondering which > >>>>>>>rendition you prefer, and why. If you've the time and > >>>>>>>inclination, I'd > >>>>>>>appreciate any comments. Thanks! > >>>>>>> > >>>>>>>http://home.earthlink.net/~scbelinkoff/april-2up.html > >>>>>> > >>>>>> > >>>>>> > >>>>>>What Coors is, please? > >>>>>> > >>>>>>I prefer the right one... I generally tend to tone my b/w stuff to > >>>>>>warm sepia tones... Feeling warm towards the child can only enhance > >>>>>>the photo. > >>>>>> > >>>>>>Boris > >>>>>> > >>>>>> > >>>>> > >>>> > >>>> > >> > > > >
