Paul Stenquist wrote on 29.12.05 14:19: > Good to know there's another ad guy here. I've worked in advertising > agencies for the last quarter century. I'm currently at Young & > Rubicam. Wow! I didn't know that Paul :-) I've been working in this job for about 15 years. So it is nice to know that someone here comes from this business not only me ;-)
> I didn't say that clients are shown RGB images. I said the art > directors work with the image in RGB when comping up an ad. As you > noted, retouching and other image tweaking is generally done in RGB. Maybe it depends on agency. In the first agency art directors worked with RGB images, but it was only because of limited computers power ;-) And it really wasn't easy to work efficiently with large files on Quadras 800 with 128 MB RAM and Photoshop 2.5 with no layers support (!) > Final color tweaks are always done after conversion to CMYK, but that > is handled by the pre-press people, not by the agency art directors. > The art directors look at the piece and offer suggestions, but in any > large agency, they don't do the actual pre-press adjustments. My current agency is mid-sized, and I ordered creative people in my company to work with CMYK files from the beginning - just to be sure that no strange things would happen later. So I guess it varies from company to company ;-) > Obviously, Adam should send a CMYK file to the printer, but he should > do his preliminary work in RGB. He's obviously working with a very > limited production facility. Sounds like it's a guy with a laser > printer. He said the vendor hesitated when he inquired about the need > for CMYK vs. RGB. Not very reassuring. As I can see it is not easy to work with such a laser printers. Accidentally service bureau that we used to work with has colour laser printer too. It is not easy to get predictable results from this machine and they don't even know what CMYK profile should be used for accurate output... -- Balance is the ultimate good... Best Regards Sylwek
